The fastest way to measurably smarter websites, content, and marketing.
Actionable analytics is the key to evolving from good to great. Google Analytics out-of-the-box is not particularly helpful. But unlock its extended features and you will discover invaluable new insights that drive uniquely smarter decisions.
We believe that everybody should have the data they really need to create better, more impactful websites, content and marketing. The JumpStart videos provide the training. The Intelligence plugin the tools.
Transform your websites into a smarter, results-oriented, data-driven intelligence generating machine in under 60 minutes.
JumpStart Series
Overview
Actionable Analytics – 3:58
What is covered:
Tracking conversions, not traffic, is the secret to actionable analytics that actually enables you to make smarter, more impactful decisions.
Measure What Matters – 4:34
What is covered:
Its vital to track all meaningful interactions on your site. Know exactly what type of content is being engaged with. No longer measure generic events.
Discovering Value – 6:41
What is covered:
Create a single performance metric to reveal what provides the most value. Adding a real value to your most important engagements, you will discover your maximum ROI.
Custom tracking
Goals & Form Tracking – 5:43
Learn how to add custom goals to measure forms on specific pages to know exactly where conversions are happening.
Valuing Events – 5:26
Learn to learn how to track and value site interactions using Google Analytics events, conversion goals and valued events.
Intelligence Events – 5:48
Learn how to create and track your own events. The Intelligence event explorer enables you to easliy setup and test important conversions on your website.
Event Tag Attributes – 5:20
Learn shortcuts to customize event tracking on any element on your website.