Google Analytics Tracking ID

Intelligence JumpStart Course

The fastest way to measurably smarter websites, content, and marketing. Actionable analytics is the key to evolving from good to great. Google Analytics out-of-the-box is not particularly helpful. But unlock its extended features and you will discover… Read more about Intelligence JumpStart Course

Event Tracking

This guide explains how to event tracking works in Intelligence. Overview Events are the primary method for tracking results oriented user interactions on your website. Events can be used to track interaction with page elements such as CTA clicks, form… Read more about Event Tracking

Adding Views to Properties

If you are adding views to properties, it is most likely that you 1) have a Google Analytics account, and if you don’t you can check out how to set one up here, and 2) have properties set up, but if you don’t, you can learn how to here. Adding views is… Read more about Adding Views to Properties

Intelligence JumpStart Overview

The Intelligence JumpStart provides a quick installation and walk-through of Google Analytics and Intelligence on your website. The format is a 30 minute guided online meeting session. This document describes the meeting agenda, what to expect from the… Read more about Intelligence JumpStart Overview

Event Settings Admin

This guide describes how to use Intelligence plugin intl event admin found under Admin > Intelligence > Settings > Event. Overview The event admin enables WordPress site administrators to create, customized, manage and review Intelligence even… Read more about Event Settings Admin

Universal Resource Identifiers (URI)

A URI is a universal way of describing a resource using either a location (URL) or name (URN). A URL provides the location of a resource similar to the way a street address describes a physical address. A URN describes a resource that is not necessary… Read more about Universal Resource Identifiers (URI)

IO javascript

Intelligence includes a JavaScript framework for measuring how users interact with your website, storing visitor data and more. The document explains how to work with the IO framework. JavaScript embed The IO framework is added to a site using the IO J… Read more about IO javascript

IO Callbacks

This document describes the IO framework callback functions. Overview There are two types of callbacks; fields and hooks. Field callbacks are a familiar JavaScript for executing a function defined on an object to execute when something happens. Hook ca… Read more about IO Callbacks

Installation Overview

The Intelligence installation process is designed to walk you through setting up actionable, results oriented analytics on your website. The first step is to install the files and activate the plugin like any other WordPress plugin. Once active, you ca… Read more about Installation Overview

Valued Hits

Overview Standard Google Analytics tracks a website’s business value using goals (and transactions if e-commerce is enabled). Intelligence extends this tracking by enabling any kind of hit to be valued adding to the business value of a site. The two pr… Read more about Valued Hits

Base Google Analytics Property

Intelligence enables you to maintain a standard Google Analytics tracking in parallel with enhanced Intelligence data. It does this by implementing a separate Google Analytics property and tracking id while allowing a base property to track standard GA… Read more about Base Google Analytics Property

Google Analytics profile setup

To setup Intelligence you will need two Google Analytics properties with the adequate user permissions. If you are starting with a fresh Google Analytics install, this is pretty straight forward. Sign in to, or create, your Google Analytics accoun… Read more about Google Analytics profile setup