The “Inverted Pyramid” writing style has long been associated with journalism, and is widely regarded as one of the most effective ways to grab a reader’s attention. While the exact origin of the Inverted Pyramid style is up for debate, most agree that it was used throughout most journalistic … Read more about Writing for the Web Using the Inverted Pyramid
What is Adaptive Content?
In recent months, many marketing industry leaders started to throw around the phrase Adaptive Content. What is Adaptive Content? According to the Content Marketing Institute, they define the new jargon word as, “a content strategy technique designed to support … Read more about What is Adaptive Content?
Writing Killers: Six Grammar Errors to Avoid
You could be writing the greatest blog post, web copy, or report ever, and then -- oops! -- You make a dumb mistake that stops your readers in their tracks, and may even make them doubt your credibility. By avoiding these top grammar and usage errors, you can keep your readers, engaged in what you … Read more about Writing Killers: Six Grammar Errors to Avoid
Write a Landing Page that Converts
If you are struggling with sales or just getting started with your first landing page, you want to create the best page for attracting and retaining visitors. It's not a simple task. There are crucial elements to a good landing page that make people want to buy. If your landing page is missing any … Read more about Write a Landing Page that Converts