Content marketing is as much of an art as it is a science. Keep a balance between creating creative content and creating content based on data. Learn to read what Google Analytics gathers when it comes to your site's popular pages, time spent on a page, page views, and mobile traffic. In … Read more about Four Must Know Metrics When Practicing Content Marketing
Four Metrics to Monitor in Content Marketing
Everyone always talks about measuring his or her company’s marketing performance, i.e. KPI (Key Performance Indicator). If you are a content marketing oriented business, are you measuring the right data in order to measuring the impact of your content marketing? The four key metrics, in order to … Read more about Four Metrics to Monitor in Content Marketing