Want to get attention on the internet? You need quality content. There's so much spam, fluff and repetition out there that wading through it can be frustrating for anyone looking for good information. However, if you put quality content out consistently, it will rise to the top where your audience … Read more about 11 Tips for Creating Quality Content
Everyone always talks about measuring his or her company’s marketing performance, i.e. KPI (Key Performance Indicator). If you are a content marketing oriented business, are you measuring the right data in order to measuring the impact of your content marketing? The four key metrics, in order to … Read more about Four Metrics to Monitor in Content Marketing
When you think about inbound marketing, the first thing that comes to mind is that the primary goal is to bring people to you; not going to people. You always want to have your content available for everyone to see. With that in mind, here are four quick tips about content marketing. 1. Create a … Read more about 4 Quick Tips To Practicing Content Marketing
When the term content marketing first came on the scene a couple of years ago, it was no surprise that business-to-consumer (B2C) powerhouses like Coca-Cola, Whole Foods, and Southwest Airlines became its poster children. After all, they market to people, and people love content, right? For a … Read more about How B2Bs Are Crashing the Content Marketing Party
Content marketing has become the buzzword du jour: everywhere you turn, it seems like someone's talking about how it's the key to generating leads and converting them to sales. Without a solid guide to what to do, though, it's easy to make content marketing mistakes that cost you … Read more about Three Rules for Content Marketing
Since that auspicious day when the first caveman spread his newly crafted batch of spearheads out on a flat rock, hoping to trade them for a juicy mastodon steak, marketing has been about traffic. After all, our hairy knuckled friend didn't stand a chance of moving his product if … Read more about Web Content Marketing Strategy Tips
Many small businesses need to create new content at a high rate. Seventy-percent of B2Bs are creating more content, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. The content creation demand is at an all-time high, but the supply is low. … Read more about Tools To Boost Your Content Creation
In recent months, many marketing industry leaders started to throw around the phrase Adaptive Content. What is Adaptive Content? According to the Content Marketing Institute, they define the new jargon word as, “a content strategy technique designed to support … Read more about What is Adaptive Content?