Content marketing is as much of an art as it is a science. Keep a balance between creating creative content and creating content based on data. Learn to read what Google Analytics gathers when it comes to your site's popular pages, time spent on a page, page views, and mobile traffic. In … Read more about Four Must Know Metrics When Practicing Content Marketing
Tools Everyone In The Marketing Industry Should Be Using
If you're in the marketing industry, you need to be using the right tools to get the job done. That means you should know where to get them, and have done your homework on how they should be used. Getting them wrong can mean trouble with your marketing efforts, and that's something you'll definitely … Read more about Tools Everyone In The Marketing Industry Should Be Using
7 Ways to Improve Your Tweets Using Twitter Analytics
Twitter, founded in 2006, left millions of users up to their own devices for eight years. During that time the Twitterati community wrote countless articles explaining how to increase one's following on Twitter; how to promote products and services; how to go viral; what time of day to post; how … Read more about 7 Ways to Improve Your Tweets Using Twitter Analytics