The LinkedIn page for your business is an important way for people to find and connect with your brand. Rather than letting it languish, you’ll want to optimize it so you can get the most out of your LinkedIn experience. There are a number of great ways to optimize your page, so do what works for you and your particular business.
If you haven’t already joined the site, signing up and creating a profile is the first step. From there, you can attract a following and interact with people who follow your company, to keep them up-to-date on what your business is doing. Here are some tips on how to engage an audience and keep them interested.
1. Make sure your page is consistent.
You want your LinkedIn page to have the same look, feel, and information as the other social media pages you use, along with your company website. That way, people looking for you on LinkedIn can be sure they’ve found the right business. If your page is too different, they might not think it’s you, and they’ll avoid linking up with you on the site. That could lead you to miss out on an opportunity, simply because your page wasn’t optimized.
Fortunately, that can easily be avoided. Just use the same information and tone on your LinkedIn page as you use on other social media sites, and keep the graphics the same, too. Whether you have a logo specific to your company, or just an image people associate with you, use it everywhere, for brand recognition and better optimization. That can go a long way toward bringing in more people to follow you on LinkedIn.
2. Post updates frequently.
Once you’ve created a great page for your business, you don’t want to just let it sit there. By posting status updates at least twice every day, people who follow your business can keep up with what you’re doing and feel as though they are engaged with your company. Otherwise, you may lose followers. Be careful about what you share, though. Mindless updates just to “say” something won’t be well received. Instead, share something you’ve read that pertains to your industry, or post a question that can get people talking.
While you want to get a conversation going, you also want to avoid topics that are going to start online “wars” between people with strong viewpoints. Posting things about your industry is a good idea, but it’s better to avoid hot-button topics like politics and religion unless you’re in those particular businesses. Keeping everything on your page civil and interesting is the goal. That will help you keep the followers you have, as well as allowing you to gain new ones who share your views or are interested in what you have to say about your industry.
3. Highlight the products or services you offer.
It’s great to get into discussions with followers, but you also want them to buy what you’re selling. There are Showcase Pages and Company Updates you can use to highlight and offer what you’re selling. These are both good options for getting people interested in your offerings. The Company Updates can contain both audio and video, so you can do more than just post some text and hope it’s effective. With the Showcase Pages, people can follow them just like they would follow the page for your company.
You may also want to consider using rotating banner images to provide information about what you sell. You an have three of these images, and they can link directly to the landing pages on your site. That’s a very powerful way to get information out and direct people to your site, where they can easily purchase the products or services you’re offering to them. The convenience of being able to do that can really boost the number of people who will go from LinkedIn to your website to check out your other offerings, too.
4. Videos make a strong impression.
People love to spend time on sites like YouTube, because they like to watch videos instead of reading text all the time. Adding videos (your own or someone else’s) to your LinkedIn company page can help boost interest and keep people coming back. Just make sure the videos are related to your business. You may love funny cat videos, but unless your company sells cat-related products, it’s best to keep those kinds of things off of your professional page.
It’s possible to add more than one video, too, so you can put them on at least a couple of your pages to help people see what your company is all about. Videos that showcase your products and services are good, but so are videos that teach people about the industry you’re in. Testimonials from customers are also excellent choices, as they help other people form opinions of your company and what you offer.
You can have an optimized LinkedIn page that works for your business in no time, just by following a few simple steps. Getting the page set up does take some time, but once you’ve done that the status updates don’t take long. Then you can enjoy the interaction with customers and see your list of followers continue to grow. Remember to keep your information fresh and update anything that has changed, like an address or phone number, too. You don’t want to miss out on an opportunity over something simple like that.
Have any other tips for Business LinkedIn pages? Leave them in the comments below!