Write, rank and repeat
The keywords we target aren’t always the keywords we rank highly for, but you won’t know unless you check. One of the simplest ways to improve your search ranking is to find the phrases for which your pages do rank highly, and optimize them for those keywords. Here are a few useful tips for using Google Analytics to improve your rank we’ve gathered from this article by Freedom News:
- When sifting through your search queries on Google Analytics, skip the queries that are irrelevant or contain the company or website name. The objective here is to find and maximize organic search traffic.
- Use semantic keyword research by checking out the “Searches related to [your search query]” that usually shows up near the bottom of the search page on Google.
- You can save your filtered Queries report as a shortcut so you can quickly navigate back to it
For the full, step-by-step guide, visit the article here
http://freedomnews.club | May 31, 2018
Let’s get visual, visual
Referral spikes aren’t always easy to spot, so here are a few tips for the visual learner. On the referral traffic page in Google Analytics, the overall user traffic is displayed as a chart at the top of the page by default.
However, you can enable the plot rows function by selecting the top referral sources and clicking the “Plot Rows” button. If the row for a certain referral source closely matches the overall traffic row, that’s likely the referral source that’s directly responsible for the traffic spike.
You can also use motion charts to identify these referral sources. Motion charts uses the same referral and new user data, but it creates an animated visual. If at any point during the animation, you see one of the dots jump out to the right, you can hover over that dot to see which referral source was responsible for the traffic spike.
This data is useful for determining which referral sources are more effective at driving traffic to your site.
sembyotic.com | Adam Koontz | May 15, 2018
Kill one bird with three quick stones
Cranking out a consistent stream of content will always be vital to the conversion funnel, but sometimes the potential for new leads lie with old content. As long as it doesn’t happen too often, putting a hold on the whole “forget about the old, in with the new” mentality for content can work wonders on your conversion rates — like that time Unbounce stopped posting for 2 weeks… and scored 700 new leads. A page one ranking might just be out of reach, but the tools within Google Analytics can help catapult you out of the deadzone known as page two and beyond.
For example, going into Google Analytics, navigating from Acquisition > Search console > Queries, and setting the average position to greater than 10 can help you identify the “low hanging SEO fruit” that, with a some tweaking, can generate a tons of leads with little effort.
Check out this article by Brad Smith to learn more.
searchenginejournal.com | Brad Smith | October 16, 2017
Customize GA to maximize GA
While you can’t tell Google Analytics to notify you when something on your site goes viral or breaks (not yet, anyway), you can create custom alerts and reports based on the dimensions and metrics that would be associated with these events. Custom dimensions can be based around hits, sessions, users, products and custom metrics can be things like video plays, impression counts or the number of items selected on a form. Here’s a helpful article that lays everything out for you.
http://lunametrics.com | Donovan Ayon | May 3, 2018