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IntelligenceWP

IntelligenceWP

Prove and Improve Your Website Analytics

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Get to Know IntelligenceWP

IntelligenceWP is the newest plugin on the scene for content marketers! Here's a brief overview to prove your marketing efforts real ROI to your boss.

November 9, 2017 by Sandra Rico

Intelligence for WordPress is a new analytics plugin designed for the everyday user to help achieve organizational objectives for their company and/or brand. IntelligenceWP will assist in this process by providing data-driven, results-oriented analytics accessible through the WordPress platform. With easy access to all valuable data, you can set your focus where it really matters, your Return On Investment.

IntelligenceWP focuses on true customer engagement and scorecards to measure what really matters in order to contribute to better conversions and in turn higher ROI. Some other features such as the simple guided wizard, campaign & referral analysis, visitor insights, and social monitoring are also part of this equation to achieve a higher ROI on your marketing website efforts.

For the Content Driven User

For the content-driven user, this plugin is a must as it contains in-depth data that can easily be translated into measurable actions and results. Just as Google Analytics provides, IntelligenceWP also tracks goals and events. The main difference here is that while Google asks you to set up these goals and events yourself, IntelligenceWP does this for you automatically upon installation of the plugin. Saving you the time and hassle as we are not all experts when it comes to Google Analytics. Using your scorecard is another measurable mean to test out which content is of greater value to you, your client and your brand.

Really Know Your Visitors

Visitor Insights feature allows you to gain knowledge of what your users are interested in. Once reviewing the data gathered, if it turns out that your target audience is not who is visiting the website as desired, you can adjust your path to either include or exclude those as needed. It is presumed that referrals play a great role in driving traffic to the website but where is the proven data for this assumption? As you are paying for these referrals along with other campaigns, are these investments resulting in proper outcomes such as an increase in ROI? With the built-in feature of Campaign & Referral Analysis, we can test these theories out.

Shareable Social Media Content

Social media is also considered a must for many companies these days depending on the target audience, but how well is your content on your website being shared to these platforms? IntelligenceWP can tell you exactly that, how many people that are sharing your website content on the most popular social media platforms through its Social Monitoring feature.

Through engagement tracking and real-time conversions, you will be able to provide data-driven content that will be results-oriented. Not only will this apply to content-driven users but to all other users as well. The beauty of this plugin is that we don’t have to be experts in analytics to have the capabilities of using this product. We just need to learn to read the data given to us through our dashboard so that we can translate it and therefore use to our advantage to gain a higher ROI. You could potentially consider Intelligence WordPress to be your new best friend.

Do the JumpStart

Get to know more about IntelligenceWP by watching our JumpStart Videos!

Filed Under: Analytics, Content, Marketing

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