Google Spring Cleaning – Don’t Let Your Old Data Get Thrown Out
Google Analytics stores a lot of data – years and years worth for free. Now they are doing a little spring cleaning to clear out some of the older stuff that might be laying around. If you don’t act now, you could lose important historical data.
With all the changes for GDPR, GA is slipping in another “feature” that will delete segmentation data older than 2 years. Unless you change the retention settings. Jeff Sauer’s post does a great job walking you through the issue and gives you the quick fix that everybody should do before it is too late.
jeffalytics.com | May 02, 2018
Google recently introduced data retention controls. This setting allows you to purge your Google Analytics user data. But the default data retention setting could eliminate most of your advanced…
All About Goals
Goal tracking is key to actionable analytics. But they don’t just happen like pageviews and session metrics. You have to custom create goals around your website and business objectives.
Google Analytics does give you a fair number of tools to customize your goal tracking. This article is a good survey of the types of goals and how to use them for any site. However, the focus on goal tracking for e-commerce is a nice twist.
alidropship.com | Elana L | May 02, 2018
Google Analytics goals let you learn more about your store performance. With their help, you can track the actions performed in your store, compare the data in different periods of time, and make the…
Expert Marketer Potpourri
There are a lot of specific ways Google Analytics data can impact your content marketing. But they are not always obvious in the main reports. You have to dig down to uncover some of the gems. Neil Patel’s article reveals a rather extensive list of metrics content marketers should be using.
Step 1. the ever-vital but often ignored, set up goal tracking.
Step 2. Treat everything as an opportunity to learn.
Step 3 through n. Review your conversion data broken down by on-site search terms, page load times, mobile, audience attributes, funnels, traffic sources, content, publish time, etc.
Its a very mixed bag, but there is probably at least one (or five or six) new tidbits you should enjoy.
neilpatel.com | Neil Patel | May 06, 2018
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become…
Don’t Fall Asleep Counting Spammers
Not all the users in your analytics are real people. Some are programs called bots or spiders. Often times they are not malicious, but can really throw off your analytics.
Tim Morris steps through an innovative approach to detecting what are bots and which are real browsers used by real humans. It is a bit involved but is a rather slick way to filter out human posers.
econsultancy.com | Tim Morris | May 04, 2018
When it comes to analyzing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting…