Is this thing on?
We all know the feeling of excitement upon seeing a traffic spike on your Google Analytics dashboard—and the disappointment when you don’t have the conversions to match. Empty traffic can make you feel like the substitute teacher of a high school classroom: yes, your audience is there but are they listening? More importantly, are they engaged? If your traffic increase is significant, you should expect “a proportional return on your investment.”
If that isn’t the case, what’s the problem? With so many possible explanations, it’s difficult to pinpoint where the problem lies exactly. Sometimes it’s a disconnect between your products and services and the audience you are attracting. Sometimes it’s the usability of your website. If your head is spinning, this list from OptinMonster might help.
optinmonster.com | Sharon Hurley Hall | May 1, 2018
Social tragedy to social strategy
Is your social media strategy even working? Most of the analytics provided to you by social media platforms are limited and can’t be customized. As for creating custom reports in Google Analytics, there are so many options and customizations, it’s difficult to know where to get started.
Neil Patel helps you decipher Google Analytics mumbo jumbo with this helpful article. He answers some of the basic social-media-related analytics questions:
- What are the weaknesses in my social media analytics?
- What reports should I create to combat these weaknesses?
- How do I customize these reports?
- Now how do I interpret the results?
Learn how to read attribution models, identify dark social media traffic and much, much more.
neilpatel.com | Neil Patel | April 19, 2018
Stop those stats!
You need to visit your website constantly to test the loading times and usability. Without adjusting your analytics settings, however, the data in your reports might be skewed. Let’s revisit traffic spike excitement. After hours, maybe days, of testing and tinkering with your website, you see an impressive jump in traffic. Your efforts are paying off! But what if I told you that most of the traffic in your reports…were just you all along. It’s an easy mistake to make if you’re still getting the hang of Google Analytics.
In this post, Doma shares her experience with skewed stats and how to install the plugin that fixed it. It’s easy, but very necessary. If you don’t exclude your visits from the data, you could be getting unrealistic feedback on your website traffic.
dreambigbloghard.com | Doma | April 24, 2018
A step beyond the basics
Once you have a basic understanding of Google Analytics and SEO, you can combine your knowledge of the two to create an SEO dashboard. The goal is to rank higher on search engines, and an SEO dashboard is one of the tools to reach it.
In this article, Bill Widmer gives you a step-by-step guide to creating the dashboard and a comprehensive breakdown of each module. The metrics on this dashboard give you an idea of how your keywords affect organic traffic, goal completions and engagement. It can also help improve usability with the internal search and the average page load time modules.
themeisle.com | Bill Widmer | April 26, 2018