We always write about creating new content but have you ever had content that could be used multiple times and never really go out of date? Evergreen content should be part of your inbound and content marketing strategy, which you might already have but don't realize it. We created a short … Read more about Infographic: Why have Evergreen Content
Finding the Best Time to Post on Social Media
If location is everything in real estate, timing is everything in online marketing. You don't want to send your latest blog post or social media update off into the void when no one is paying attention. Many studies have been conducted to try to figure out the best days and best times to send out … Read more about Finding the Best Time to Post on Social Media
10 Lessons Content Marketers Should All Learn
Content marketers all have their own ways of doing things, and that's not necessarily a good thing. Too often, it causes them to do things that really just don't work out. They aren't bringing in the kinds of conversion numbers they want to see, and their content isn't getting ranked highly. They … Read more about 10 Lessons Content Marketers Should All Learn
Four Metrics to Monitor in Content Marketing
Everyone always talks about measuring his or her company’s marketing performance, i.e. KPI (Key Performance Indicator). If you are a content marketing oriented business, are you measuring the right data in order to measuring the impact of your content marketing? The four key metrics, in order to … Read more about Four Metrics to Monitor in Content Marketing
Tools Everyone In The Marketing Industry Should Be Using
If you're in the marketing industry, you need to be using the right tools to get the job done. That means you should know where to get them, and have done your homework on how they should be used. Getting them wrong can mean trouble with your marketing efforts, and that's something you'll definitely … Read more about Tools Everyone In The Marketing Industry Should Be Using
Social Media for Businesses: What to Say and When to Say It
How often you should be posting on social media, and what you should be saying when you post, can be a confusing issue to navigate for many businesses. They might be unsure about how to get their message across, or they could be concerned that they'll be seen as spammers if they … Read more about Social Media for Businesses: What to Say and When to Say It
4 Quick Tips To Practicing Content Marketing
When you think about inbound marketing, the first thing that comes to mind is that the primary goal is to bring people to you; not going to people. You always want to have your content available for everyone to see. With that in mind, here are four quick tips about content marketing. 1. Create a … Read more about 4 Quick Tips To Practicing Content Marketing
Exhibiting at Trade Shows the Inbound Marketing Way
As March closely approaches, so do many industry related trade shows. A few that come to mind are SXSW Interactive, The Digital Marketing Conference by Adobe, Marketing Analytics Conference, and Intelligent Content Conference, just to name a few. If your company is planning for a trade show, why not … Read more about Exhibiting at Trade Shows the Inbound Marketing Way