Intelligence for WordPress is a new analytics plugin designed for the everyday user to help achieve organizational objectives for their company and/or brand. IntelligenceWP will assist in this process by providing data-driven, results-oriented analytics accessible through the WordPress platform. … Read more about Get to Know IntelligenceWP
Your Focus on Vanity Metrics Is Ruining Your Content Marketing
The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing
You Asked For It: Intelligence Comes To WordPress
A year ago I spent three months driving across 24 states to determine first hand what web practitioners needed to be successful. There was one thing we heard over and over again, "can you do that in WordPress"? So, in the interest of giving people what they really wanted, I dusted off my … Read more about You Asked For It: Intelligence Comes To WordPress
IntelligenceWP Creator Tom McCracken Speaks on WP-Tonic Podcast
Last Saturday, Tom McCracken, the creator of the IntelligenceWP Plugin was the special guest for the WP-Tonic Podcast. As a Google Analytics expert, Tom provided insight into how frequently people make basic mistakes when endeavoring in implementing Google Analytics. Tom shared examples on how … Read more about IntelligenceWP Creator Tom McCracken Speaks on WP-Tonic Podcast
4 Simple & Quick Steps to Creating a Custom Event
For even the most knowledgeable and seasoned Google Analytics consulting, everyone can agree that custom events are difficult to implement. Most often than not, you need to know some javascript. You can see the process yourself in this Google Analytics Guide. Have you taken a peak? Yeah, … Read more about 4 Simple & Quick Steps to Creating a Custom Event
Link Your Content with Holidays and Watch it Go off like Fireworks
The Fourth of July is one of the biggest holidays in America and what better way to promote your content then by connecting it with the Holiday. Although the holiday lands on a Saturday, it doesn't mean that your business should ignore it. Some companies are closing this Friday to … Read more about Link Your Content with Holidays and Watch it Go off like Fireworks
How to Get your LinkedIn Page Views to Skyrocket
When you have a LinkedIn page, you want to get as many page views as possible. Those views can translate to customers, and a better bottom line for your business. You can't just put a page up on LinkedIn and hope for the best, though. Your chances of getting "discovered" that way are pretty slim, … Read more about How to Get your LinkedIn Page Views to Skyrocket
5 Facts Every Inbound Marketing Should Know
Are you new to inbound marketing? Starting to practice inbound marketing? Know these five facts so you can be a successful inbound marketer. Don’t confuse a tactic for a method and get creative with content! Inbound Marketing is NOT Content Marketing Inbound marketing is a methodology, not a … Read more about 5 Facts Every Inbound Marketing Should Know