Covered in this post: About post-conversion landing pages When to use it How to use a destination goal Reading the results Problems with this method Track post-conversion landing pages with destination goals The idea behind this form-tracking method is that you can track a … Read more about Mastering Form Tracking in Google Analytics: Conversion Landing Pages


Google Analytics — Worthy Reads 5/21/2018
GDPR Check 1, 2, 1, 2 Let's cut to the chase. The GDPR deadline is just four days away, and you may have heard about changes in Google Analytics to ensure compliance. Penalties for non-compliance pack a pretty heavy punch. With the threat of a $4 billion dollar fine hanging over Google's head, it's … Read more about Google Analytics — Worthy Reads 5/21/2018

Improve Your Content Marketing with Contact Form 7 Conversion Tracking
Leverage Contact Form 7 conversion tracking to uncover what content and keywords truly get results. Marketers can be misled by their own Google Analytics data. If you stick to out-of-the-box metrics like page views, you could be wasting time on content and keywords that don't ultimately convert. … Read more about Improve Your Content Marketing with Contact Form 7 Conversion Tracking

Google Analytics Intelligence for Ninja Forms released!
It's now incredibly easy to track Ninja Forms in Google Analytics We're extremely excited to announce the release of the Google Analytics Intelligence plugin for Ninja Forms! In releasing this new Ninja Forms Intelligence add-on, we are making it incredibly easy for marketers and website owners … Read more about Google Analytics Intelligence for Ninja Forms released!

5 Key WordPress Lead Generation Plugins for Agencies Who Mean Business
WordPress is potentially the most powerful lead generation platform on the web… if you have the right setup. Generally speaking, this means having the right plugins, and while there are many plugins that deal, directly or indirectly, with lead generation, we’ve narrowed them down to a simple list … Read more about 5 Key WordPress Lead Generation Plugins for Agencies Who Mean Business

IntelligenceWP Creator Tom McCracken Speaks on WP-Tonic Podcast
Last Saturday, Tom McCracken, the creator of the IntelligenceWP Plugin was the special guest for the WP-Tonic Podcast. As a Google Analytics expert, Tom provided insight into how frequently people make basic mistakes when endeavoring in implementing Google Analytics. Tom shared examples on how … Read more about IntelligenceWP Creator Tom McCracken Speaks on WP-Tonic Podcast

4 Simple & Quick Steps to Creating a Custom Event
For even the most knowledgeable and seasoned Google Analytics consulting, everyone can agree that custom events are difficult to implement. Most often than not, you need to know some javascript. You can see the process yourself in this Google Analytics Guide. Have you taken a peak? Yeah, … Read more about 4 Simple & Quick Steps to Creating a Custom Event

Four Metrics to Monitor in Content Marketing
Everyone always talks about measuring his or her company’s marketing performance, i.e. KPI (Key Performance Indicator). If you are a content marketing oriented business, are you measuring the right data in order to measuring the impact of your content marketing? The four key metrics, in order to … Read more about Four Metrics to Monitor in Content Marketing