Covered in this post: About post-conversion landing pages When to use it How to use a destination goal Reading the results Problems with this method Track post-conversion landing pages with destination goals The idea behind this form-tracking method is that you can track a … Read more about Mastering Form Tracking in Google Analytics: Conversion Landing Pages
All About Social Media Analytics Navigating to analytics.[insert social platform here].com for each of your social media accounts can be a hassle, especially if you’re trying to compare results across different platforms. Just thinking about the overwhelming mess of open tabs and windows sends a … Read more about Google Analytics — Worthy Reads 6/11/2018
GDPR Check 1, 2, 1, 2 Let's cut to the chase. The GDPR deadline is just four days away, and you may have heard about changes in Google Analytics to ensure compliance. Penalties for non-compliance pack a pretty heavy punch. With the threat of a $4 billion dollar fine hanging over Google's head, it's … Read more about Google Analytics — Worthy Reads 5/21/2018
Is this thing on? We all know the feeling of excitement upon seeing a traffic spike on your Google Analytics dashboard—and the disappointment when you don’t have the conversions to match. Empty traffic can make you feel like the substitute teacher of a high school classroom: yes, your audience is … Read more about Google Analytics — Worthy Reads 5/14/2018
Leverage Contact Form 7 conversion tracking to uncover what content and keywords truly get results. Marketers can be misled by their own Google Analytics data. If you stick to out-of-the-box metrics like page views, you could be wasting time on content and keywords that don't ultimately convert. … Read more about Improve Your Content Marketing with Contact Form 7 Conversion Tracking
It's now incredibly easy to track Ninja Forms in Google Analytics We're extremely excited to announce the release of the Google Analytics Intelligence plugin for Ninja Forms! In releasing this new Ninja Forms Intelligence add-on, we are making it incredibly easy for marketers and website owners … Read more about Google Analytics Intelligence for Ninja Forms released!
Congratulations! You’ve got a brand new website for your B2B business, you’ve set it up beautifully, you have the right content (you think) in the right places (you hope) — you’ve got a user friendly design (as far as you know), all the marketers are telling you you’ve done a fine job, and you have … Read more about The Worst Way to Measure Marketing ROI for Your B2B Lead Generation Website
WordPress is potentially the most powerful lead generation platform on the web… if you have the right setup. Generally speaking, this means having the right plugins, and while there are many plugins that deal, directly or indirectly, with lead generation, we’ve narrowed them down to a simple list … Read more about 5 Key WordPress Lead Generation Plugins for Agencies Who Mean Business