Covered in this post: About post-conversion landing pages When to use it How to use a destination goal Reading the results Problems with this method Track post-conversion landing pages with destination goals The idea behind this form-tracking method is that you can track a … Read more about Mastering Form Tracking in Google Analytics: Conversion Landing Pages
Mastering Form Tracking in Google Analytics: Introduction
Series Overview Form submissions might not seem like a big deal from the client side. On the company side, however, they represent a huge leap in the customer journey. Something in your top-funnel content convinced this visitor to engage further with your company. What was it? That's where form … Read more about Mastering Form Tracking in Google Analytics: Introduction
Google Analytics — Worthy Reads 6/11/2018
All About Social Media Analytics Navigating to analytics.[insert social platform here].com for each of your social media accounts can be a hassle, especially if you’re trying to compare results across different platforms. Just thinking about the overwhelming mess of open tabs and windows sends a … Read more about Google Analytics — Worthy Reads 6/11/2018
Step by Step Guide: Creating Your First Google Analytics Account
While it’s fairly simple to create a Google Analytics account, there's still room for confusion. Taking the time to learn key terms beforehand, like accounts and properties, will ensure that you are setting your account up properly. Errors in the signup process can become very evident as you start … Read more about Step by Step Guide: Creating Your First Google Analytics Account
Google Analytics — Worthy Reads 6/4/2018
Write, rank and repeat The keywords we target aren't always the keywords we rank highly for, but you won't know unless you check. One of the simplest ways to improve your search ranking is to find the phrases for which your pages do rank highly, and optimize them for those keywords. Here are a few … Read more about Google Analytics — Worthy Reads 6/4/2018
Google Analytics — Worthy Reads 5/21/2018
GDPR Check 1, 2, 1, 2 Let's cut to the chase. The GDPR deadline is just four days away, and you may have heard about changes in Google Analytics to ensure compliance. Penalties for non-compliance pack a pretty heavy punch. With the threat of a $4 billion dollar fine hanging over Google's head, it's … Read more about Google Analytics — Worthy Reads 5/21/2018
Google Analytics — Worthy Reads 5/14/2018
Is this thing on? We all know the feeling of excitement upon seeing a traffic spike on your Google Analytics dashboard—and the disappointment when you don’t have the conversions to match. Empty traffic can make you feel like the substitute teacher of a high school classroom: yes, your audience is … Read more about Google Analytics — Worthy Reads 5/14/2018
Improve Your Content Marketing with Contact Form 7 Conversion Tracking
Leverage Contact Form 7 conversion tracking to uncover what content and keywords truly get results. Marketers can be misled by their own Google Analytics data. If you stick to out-of-the-box metrics like page views, you could be wasting time on content and keywords that don't ultimately convert. … Read more about Improve Your Content Marketing with Contact Form 7 Conversion Tracking