Want to get attention on the internet? You need quality content. There's so much spam, fluff and repetition out there that wading through it can be frustrating for anyone looking for good information. However, if you put quality content out consistently, it will rise to the top where your audience … Read more about 11 Tips for Creating Quality Content
Four Metrics to Monitor in Content Marketing
Everyone always talks about measuring his or her company’s marketing performance, i.e. KPI (Key Performance Indicator). If you are a content marketing oriented business, are you measuring the right data in order to measuring the impact of your content marketing? The four key metrics, in order to … Read more about Four Metrics to Monitor in Content Marketing
Social Media for Businesses: What to Say and When to Say It
How often you should be posting on social media, and what you should be saying when you post, can be a confusing issue to navigate for many businesses. They might be unsure about how to get their message across, or they could be concerned that they'll be seen as spammers if they … Read more about Social Media for Businesses: What to Say and When to Say It
4 Quick Tips To Practicing Content Marketing
When you think about inbound marketing, the first thing that comes to mind is that the primary goal is to bring people to you; not going to people. You always want to have your content available for everyone to see. With that in mind, here are four quick tips about content marketing. 1. Create a … Read more about 4 Quick Tips To Practicing Content Marketing
Writing for the Web Using the Inverted Pyramid
The “Inverted Pyramid” writing style has long been associated with journalism, and is widely regarded as one of the most effective ways to grab a reader’s attention. While the exact origin of the Inverted Pyramid style is up for debate, most agree that it was used throughout most journalistic … Read more about Writing for the Web Using the Inverted Pyramid
SEO the Easy Way
The Internet is complicated. Google’s Analytics algorithm is just as complicated. Fortunately, for you, you don’t need to learn all the things when it comes to SEO and algorithms. You just need to know how to be resourceful and use what some marketers are calling Modern SEO. It’s simple; and … Read more about SEO the Easy Way
Three Rules for Content Marketing
Content marketing has become the buzzword du jour: everywhere you turn, it seems like someone's talking about how it's the key to generating leads and converting them to sales. Without a solid guide to what to do, though, it's easy to make content marketing mistakes that cost you … Read more about Three Rules for Content Marketing
10 Headline Writing Techniques for More Shareable Blog Posts
If you want your blog posts to be shared, they need to be well-written and interesting. They should provide plenty of value to the reader. Just as importantly, though, they need good, shareable headlines. Without a headline that can grab the reader's attention, your amazing blog post may get … Read more about 10 Headline Writing Techniques for More Shareable Blog Posts