The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing
8 Tips for Writing Engaging Copy
How can you keep a reader on your website, reading the brilliant copy that you have written? If your objective is to influence a reader to take some action, to convert them from a reader to a customer or participant, then you must engage your readers enough that they will want to learn more … Read more about 8 Tips for Writing Engaging Copy
How to Get your LinkedIn Page Views to Skyrocket
When you have a LinkedIn page, you want to get as many page views as possible. Those views can translate to customers, and a better bottom line for your business. You can't just put a page up on LinkedIn and hope for the best, though. Your chances of getting "discovered" that way are pretty slim, … Read more about How to Get your LinkedIn Page Views to Skyrocket
5 Facts Every Inbound Marketing Should Know
Are you new to inbound marketing? Starting to practice inbound marketing? Know these five facts so you can be a successful inbound marketer. Don’t confuse a tactic for a method and get creative with content! Inbound Marketing is NOT Content Marketing Inbound marketing is a methodology, not a … Read more about 5 Facts Every Inbound Marketing Should Know
Creating Content Buzz Before An Event
Creating content for an event is crucial for generating buzz for an event. Take, for example, an event. LevelTen Interactive is hosted a local meetup event for "Building Next Generation Web Apps with Angular and Form". However, even if you had a designated Eventbrite event page, in today's digital … Read more about Creating Content Buzz Before An Event
How To Create Quality Content
Want to get attention on the internet? You need quality content. There's so much spam, fluff, and repetition out there that wading through it can be frustrating for anyone looking for good information. If you put quality content out consistently, though, it will rise to the top, where searchers will … Read more about How To Create Quality Content
Finding the Best Time to Post on Social Media
If location is everything in real estate, timing is everything in online marketing. You don't want to send your latest blog post or social media update off into the void when no one is paying attention. Many studies have been conducted to try to figure out the best days and best times to send out … Read more about Finding the Best Time to Post on Social Media
10 Lessons Content Marketers Should All Learn
Content marketers all have their own ways of doing things, and that's not necessarily a good thing. Too often, it causes them to do things that really just don't work out. They aren't bringing in the kinds of conversion numbers they want to see, and their content isn't getting ranked highly. They … Read more about 10 Lessons Content Marketers Should All Learn