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vanity metrics is ruining content marketing

Your Focus on Vanity Metrics Is Ruining Your Content Marketing

November 6, 2017 by Felipa Villegas

The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing

Filed Under: Analytics, Content, Copywriting, Marketing

8 Tips for Writing Engaging Copy

July 31, 2017 by Felipa Villegas

How can you keep a reader on your website, reading the brilliant copy that you have written?  If your objective is to influence a reader to take some action, to convert them from a reader to a customer or participant, then you must engage your readers enough that they will want to learn more … Read more about 8 Tips for Writing Engaging Copy

Filed Under: Blogging, Copywriting Tagged With: blog writing, blogging, content, copywriting, tips

How to Get your LinkedIn Page Views to Skyrocket

June 4, 2017 by Felipa Villegas

When you have a LinkedIn page, you want to get as many page views as possible. Those views can translate to customers, and a better bottom line for your business. You can't just put a page up on LinkedIn and hope for the best, though. Your chances of getting "discovered" that way are pretty slim, … Read more about How to Get your LinkedIn Page Views to Skyrocket

Filed Under: Blogging, Copywriting, Social Media Tagged With: linkedin, social media marketing

5 Facts Every Inbound Marketing Should Know

May 29, 2017 by Felipa Villegas

Are you new to inbound marketing? Starting to practice inbound marketing? Know these five facts so you can be a successful inbound marketer. Don’t confuse a tactic for a method and get creative with content! Inbound Marketing is NOT Content Marketing Inbound marketing is a methodology, not a … Read more about 5 Facts Every Inbound Marketing Should Know

Filed Under: Blogging, Copywriting, Marketing Tagged With: content marketing, digital marketing, inbound marketing, tips

Creating Content Buzz Before An Event

May 8, 2017 by Kristin Yang

Creating content for an event is crucial for generating buzz for an event. Take, for example, an event. LevelTen Interactive is hosted a local meetup event for "Building Next Generation Web Apps with Angular and Form". However, even if you had a designated Eventbrite event page, in today's digital … Read more about Creating Content Buzz Before An Event

Filed Under: Content, Copywriting

How To Create Quality Content

April 22, 2017 by Kristin Yang

Want to get attention on the internet? You need quality content. There's so much spam, fluff, and repetition out there that wading through it can be frustrating for anyone looking for good information. If you put quality content out consistently, though, it will rise to the top, where searchers will … Read more about How To Create Quality Content

Filed Under: Blogging, Copywriting Tagged With: content marketing, quality content

Finding the Best Time to Post on Social Media

April 15, 2017 by Gretchen Bice

If location is everything in real estate, timing is everything in online marketing. You don't want to send your latest blog post or social media update off into the void when no one is paying attention. Many studies have been conducted to try to figure out the best days and best times to send out … Read more about Finding the Best Time to Post on Social Media

Filed Under: Blogging, Copywriting, Social Media Tagged With: blog, copywriting, marketing, social media

10 Lessons Content Marketers Should All Learn

April 1, 2017 by Felipa Villegas

Content marketers all have their own ways of doing things, and that's not necessarily a good thing. Too often, it causes them to do things that really just don't work out. They aren't bringing in the kinds of conversion numbers they want to see, and their content isn't getting ranked highly. They … Read more about 10 Lessons Content Marketers Should All Learn

Filed Under: Copywriting, Marketing Tagged With: click bait, content marketing, copywriting

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  • 8 Tips for Writing Engaging Copy by Felipa Villegas | posted on July 31, 2017
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