Congratulations! You’ve got a brand new website for your B2B business, you’ve set it up beautifully, you have the right content (you think) in the right places (you hope) — you’ve got a user friendly design (as far as you know), all the marketers are telling you you’ve done a fine job, and you have … Read more about The Worst Way to Measure Marketing ROI for Your B2B Lead Generation Website
5 Key WordPress Lead Generation Plugins for Agencies Who Mean Business
WordPress is potentially the most powerful lead generation platform on the web… if you have the right setup. Generally speaking, this means having the right plugins, and while there are many plugins that deal, directly or indirectly, with lead generation, we’ve narrowed them down to a simple list … Read more about 5 Key WordPress Lead Generation Plugins for Agencies Who Mean Business
Get to Know IntelligenceWP
Intelligence for WordPress is a new analytics plugin designed for the everyday user to help achieve organizational objectives for their company and/or brand. IntelligenceWP will assist in this process by providing data-driven, results-oriented analytics accessible through the WordPress platform. … Read more about Get to Know IntelligenceWP
Your Focus on Vanity Metrics Is Ruining Your Content Marketing
The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing
8 Tips for Writing Engaging Copy
How can you keep a reader on your website, reading the brilliant copy that you have written? If your objective is to influence a reader to take some action, to convert them from a reader to a customer or participant, then you must engage your readers enough that they will want to learn more … Read more about 8 Tips for Writing Engaging Copy
Link Your Content with Holidays and Watch it Go off like Fireworks
The Fourth of July is one of the biggest holidays in America and what better way to promote your content then by connecting it with the Holiday. Although the holiday lands on a Saturday, it doesn't mean that your business should ignore it. Some companies are closing this Friday to … Read more about Link Your Content with Holidays and Watch it Go off like Fireworks
8 Brilliant Tips for Growing Your Company Blog
Your company needs to get noticed in order to be successful. Even if you have the best product or service in the world, you won't get far if no one knows you're there. One of the ways you can get found by potential customers is through the creation and updating of a blog. Once you've started your … Read more about 8 Brilliant Tips for Growing Your Company Blog
How to Get your LinkedIn Page Views to Skyrocket
When you have a LinkedIn page, you want to get as many page views as possible. Those views can translate to customers, and a better bottom line for your business. You can't just put a page up on LinkedIn and hope for the best, though. Your chances of getting "discovered" that way are pretty slim, … Read more about How to Get your LinkedIn Page Views to Skyrocket