Covered in this post: About post-conversion landing pages When to use it How to use a destination goal Reading the results Problems with this method Track post-conversion landing pages with destination goals The idea behind this form-tracking method is that you can track a … Read more about Mastering Form Tracking in Google Analytics: Conversion Landing Pages
Mastering Form Tracking in Google Analytics: Introduction
Series Overview Form submissions might not seem like a big deal from the client side. On the company side, however, they represent a huge leap in the customer journey. Something in your top-funnel content convinced this visitor to engage further with your company. What was it? That's where form … Read more about Mastering Form Tracking in Google Analytics: Introduction
Google Analytics — Worthy Reads 6/11/2018
All About Social Media Analytics Navigating to analytics.[insert social platform here].com for each of your social media accounts can be a hassle, especially if you’re trying to compare results across different platforms. Just thinking about the overwhelming mess of open tabs and windows sends a … Read more about Google Analytics — Worthy Reads 6/11/2018
Step by Step Guide: Creating Your First Google Analytics Account
While it’s fairly simple to create a Google Analytics account, there's still room for confusion. Taking the time to learn key terms beforehand, like accounts and properties, will ensure that you are setting your account up properly. Errors in the signup process can become very evident as you start … Read more about Step by Step Guide: Creating Your First Google Analytics Account
No More Excuses for Neglected WordPress Analytics
At WordCamps I keep hearing people having the same issue with Google Analytics. "I know it's important. I have it installed, but I'm not really sure what to do with the data. So I really don't use it." Time to fix that. We have brought together the tools and training for supercharging your … Read more about No More Excuses for Neglected WordPress Analytics
Get to Know IntelligenceWP
Intelligence for WordPress is a new analytics plugin designed for the everyday user to help achieve organizational objectives for their company and/or brand. IntelligenceWP will assist in this process by providing data-driven, results-oriented analytics accessible through the WordPress platform. … Read more about Get to Know IntelligenceWP
Your Focus on Vanity Metrics Is Ruining Your Content Marketing
The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing
Creating Smarter Content in WordPress Mini Workshop
On Tuesday, Tom McCracken hosted a mini-workshop webinar on Creating Smarter Content in WordPress. He gave a plethora of tips on how to make a WordPress website generate the most value, based on the quality of content that is produced and published. Luckily for you, we live-tweeted the … Read more about Creating Smarter Content in WordPress Mini Workshop