The term “vanity metrics” has been in vogue for years now, leaving new and existing content marketers alike to struggle with how, precisely, this applies to their work. After all, content marketing is at the heart of most successful modern websites — you’ll be hard-pressed to find anyone in the … Read more about Your Focus on Vanity Metrics Is Ruining Your Content Marketing
WordCamp Austin is an annual event held in Austin, Texas that brings together hundreds of people that are developers, site builders, designers, business owners, and many more. There will be sessions led by WordPress specialists, networking opportunities, and much more. We are … Read more about Join Us This Weekend for WordCamp Austin!
On Tuesday, Tom McCracken hosted a mini-workshop webinar on Creating Smarter Content in WordPress. He gave a plethora of tips on how to make a WordPress website generate the most value, based on the quality of content that is produced and published. Luckily for you, we live-tweeted the … Read more about Creating Smarter Content in WordPress Mini Workshop
Last Saturday, Tom McCracken, the creator of the IntelligenceWP Plugin was the special guest for the WP-Tonic Podcast. As a Google Analytics expert, Tom provided insight into how frequently people make basic mistakes when endeavoring in implementing Google Analytics. Tom shared examples on how … Read more about IntelligenceWP Creator Tom McCracken Speaks on WP-Tonic Podcast
How can you keep a reader on your website, reading the brilliant copy that you have written? If your objective is to influence a reader to take some action, to convert them from a reader to a customer or participant, then you must engage your readers enough that they will want to learn more … Read more about 8 Tips for Writing Engaging Copy
The Fourth of July is one of the biggest holidays in America and what better way to promote your content then by connecting it with the Holiday. Although the holiday lands on a Saturday, it doesn't mean that your business should ignore it. Some companies are closing this Friday to … Read more about Link Your Content with Holidays and Watch it Go off like Fireworks
Your company needs to get noticed in order to be successful. Even if you have the best product or service in the world, you won't get far if no one knows you're there. One of the ways you can get found by potential customers is through the creation and updating of a blog. Once you've started your … Read more about 8 Brilliant Tips for Growing Your Company Blog