If you want your blog posts to be shared, they need to be well-written and interesting. They should provide plenty of value to the reader. Just as importantly, though, they need good, shareable headlines. Without a headline that can grab the reader’s attention, your amazing blog post may get completely ignored. Here are 10 headline writing techniques you should consider when writing your blog title.
1. Make sure it’s engaging
If the title of your blog post is bland or uninteresting, you aren’t going to attract readers. Few people will click on a boring headline, and those who do will be unlikely to share it. Don’t let a blog post filled with useful information go to waste. Write an engaging title and you’ll attract a much higher number of readers. Your post may even go viral.
2. Don’t keyword stuff
It’s so tempting to try to cram all those keywords into the title. You want your post to rank well, and keywords are the way to do it. Still, you can’t put too many keywords into a title, or you’ll end up with a mess that isn’t going to bring in readership. Focus on the main, most important, most highly significant keyword, and use only that one. A long-tail keyword is usually the best choice, for higher ranking.
It has been said that brevity is the soul of wit. Whether it is or isn’t, brevity is certainly something to use in your blog post titles. You want your titles to be as short as possible, while still conveying all the necessary information. That way, your readers can quickly scan the title and know what your post is about. Titles that are too long can actually become confusing to readers, who don’t want to take the time to decipher what you’re trying to say. Make it short, sweet, simple, and to the point for better readership.
4. Learn by watching others
Some people’s blog posts go viral easily, and these posts show up all over the internet. It’s time to pay attention to what those people are doing with their titles. How they are writing these titles and the way they phrase things are clearly working. You don’t want to plagiarize, but there’s nothing wrong with studying others to learn how they do what they do. That can make a big difference in what you’re able to accomplish with your blog post titles.
5. Make sure you set appropriate expectations
Don’t lie in your headline. Your readers should know what the post is about from the title, and the post should deliver on that title. If you lie to get clicks, you’re going to get the kind of reputation you really don’t want. Word spreads fast on the internet, and you could end up losing a lot of readership – and a lot of respect – because you didn’t provide what you alluded to in your headline. That’s easily avoided by making sure you don’t promise something in your title that the body of your post doesn’t deliver.
6. Working titles are your friend
Don’t be afraid to come up with a working title for your post. It’s not the final headline you’re going to offer to the world, but it does give you a direction to take. That can help you get started on your actual post more quickly, and can help you stay focused. You might change your working title several times before you make it a final headline, and there’s nothing at all wrong with doing that.
7. Consider what customers are asking for
What your customers (or your readers, if you’re not selling anything) want to read about should really influence what you have to say. The people who read your posts frequently and who feel a sense of camaraderie with you will often be fairly vocal about the information you’re providing them. When they do that, ask them what else they want to read about, or what kinds of issues are important to them. By crafting posts on those kinds of things and letting the titles reflect your views, you’re showing your readers that you acknowledge them.
8. Be passionate
Don’t write a post just because it’s Tuesday and your schedule says to contribute to your blog on that day. Write about something that matters to you. When you let your passion shine through, you’re much better able to create a headline that will catch attention and speak to your readers. The chances are high that some of them are quite passionate about the same things that matter to you. That common bond can get people reading your blog posts, and keep them coming back.
9. Grammar does matter
Even if you’re not an English major, grammar is important. Bad grammar in a blog post’s headline can make people question the quality of the entire post. If you’re unsure about grammar rules, there are plenty of sites that can help you. You could even hire an editor to make sure all your headlines and posts are well-written. There’s a lot of slang and text-speak online, but you can’t go wrong with proper grammar – especially in post titles.
10. Lead with the end
Think carefully about what your readers should really take away from your blog post when they’re doing reading it. Then, take that message and make it into a headline. It helps to reinforce the message you’re trying to get across and ties everything together. Readers will see that, and appreciate the effort you made to give them quality from beginning to end.